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Typography plays a crucial role in web design, influencing both the aesthetic appeal and readability of a website. The right typography can enhance the user experience by making content easier to read, more engaging, and more aligned with the overall design style. When choosing typography for a website, designers must consider factors such as font choice, size, line height, and letter spacing to create a harmonious and readable layout.

Font selection is one of the most important aspects of typography in web design. There are two main types of fonts: serif and sans-serif. Serif fonts, such as Times New Roman, have small lines or strokes attached to the ends of letters, which can make them appear more traditional and formal. Sans-serif fonts, like Arial or Helvetica, lack these lines and are generally perceived as modern, clean, and easier to read on screens. When designing a website, it is important to choose a font that reflects the tone of the brand and is easy to read on various screen sizes.

In addition to font choice, the size and spacing of text are key factors in ensuring readability. Headlines should be larger and more prominent to grab the user’s attention, while body text should be easy to read without strain. Line height (the space between lines of text) and letter spacing (the space between individual characters) also affect readability. Proper use of typography can make a website look polished, professional, and user-friendly, while poor typography can make a site look cluttered and difficult to navigate.